Why You Need a Business Logo

Have you ever wondered why big brands have logos that represent their brand? Why is it that most successful companies have logos embedded in their marketing campaigns? Just imagine having a business that customers have nothing to associate themselves with.

An important factor to note before you get your business logo is that the logo is not your business. It represents your business brand; it is not the business; there is a difference. A good example is the clothes that you wear. The clothes are not you but represent who you might be and give people a perception of you. Having a logo is important for any business because of the following reasons:

· Connotes the feeling of pride, trust, excellence, and integrity.

Most customers want to associate themselves with a product that is unique from the rest. Having a business logo is a good way of differentiating your business … Read the rest

Seo Marketing

What Services Do Top Arlington SEO Companies Offer In General?

Top Arlington SEO companies

Every business thrives to excel in this competitive world. This is why every business should need SEO. These SEO services help in marketing your business by ranking it in the search engines. The benefits of this activity are that most customers will be able to find you in the search engines in the network. Eventually, you as a business person, you will end up enjoying high returns of your business. Also, this service proves as the best alternative way of marketing and advertising of your products in the search engines.

SEO companies are known to offer search engine optimization opportunities to various businesses. These services are very vital to companies because it makes them visible online. To enjoy the full benefit of these services, you require having an SEO professional within your business at all times. There are available various SEO companies all over the marketing … Read the rest

Web Design

Does Changing Your Domain Name Affect Your SEO?

Changing to a new domain name should be avoided in the first place, but there could be situations which could compel you to migrate to a new domain name. This could be a cause of concern as you may experience your traffic nosedive. However, if done properly your website could be ranking on top of the search engine again in no time.

Reasons to change to a new domain could be many. The most common ones being, selecting a lousy domain name in the first place, change in name or focus of the business, a better-suited domain name which was previously unavailable being ready to be used now, or something that damaged the reputation of the domain.

How can domain name change affect the SEO?

It is essential to understand how SEO works. SEO refers to the holistic process of ranking higher in the search engine for relevant keywords. … Read the rest

Web Design

Dedicated Server or Cloud Hosting? Which One is Better Suited for Startup?

The last decade has seen more startups and small businesses than ever before. While we have technological advancements to thank for it, the digital revolution has made the world a unified marketplace. In today’s times, you could be sitting in a small town in one corner of the world and availing services or purchasing products from the other side of the globe. Hence, it has become imperative for businesses to have an online presence with a website being at the heart of it. With all businesses, big and small, spending more time and resources on their digital footprint, startups need to plan their online strategy carefully. In this article, we will focus on the web hosting requirements of startups and compare the two most preferred ones – Dedicated Server and Cloud Hosting.

But, before we begin, let’s talk about what a startup typically requires from its hosting provider:

Cost-efficiency

… Read the rest

Web Design

DDoS Attacks: Meaning and Mitigation

If you are someone who spends a fair amount of time on the internet, then you may not be oblivious to DDoS. Distributed Denial of Service (DDoS) is a malicious attempt to disrupt the service of a server or a network by sending packets of request from a network of botnets. The idea is to flood the network with fake traffic to deny legitimate users to go through. It is used by hackers and hacktivists to sabotage a company’s website for their malevolent gains.

How Does it Work?

The hackers compromise hundreds and thousands of computers or IoT devices, turning them into botnets. These botnets are then used to create fake traffic to a particular IP address flooding them with requests to a point where legitimate users are denied the service. It becomes very difficult to guard against a DDoS attack as the requests are distributed across many systems.

Types

… Read the rest

Website Maker

6 Ways to Revamp Your Web Hosting Business

In the digital world of today, every business (big or small), self-employed professionals, and even individuals have their own website. It is the cornerstone of the digital presence of anyone trying to reach out to the world. And a website needs a web host – a place where the site resides. This has made web hosting an amazing business opportunity, and thousands of Reseller Hosting companies have swarmed the market. If you are into hosting reseller business, then you need to ensure that you stay ahead of the game and attract good clients if you want to avail all the benefits that come with it. In this article, we will talk about six ways by which you can revamp your web hosting business.

1. Regular Market Research

Many hosting resellers spend a lot of time researching the market before launching their services. However, a successful web hosting business relies on … Read the rest

Internet Marketing

Why is WHMCS crucial for your web hosting business?

In the business of reselling, you would come across the need to manage orders, collect payments and keep track of your clients. You do all of this taking the help of spreadsheets or standalone software suites that require manual entry. However, this process is a bit tiresome and consumes a considerable amount of time. Here is where the concept of WHMCS comes into the picture. If you are not sure about the term, let me help you out.

What is WHMCS?

For organizations that run an online business, WHMCS is the one-stop solution for client management needs. Factually, WHMCS is regarded as a tool that controls and manages round the clock operations of an online business. From sign-up to billing and payment collection, WHMCS is a powerful solution of web hosting that induces total automation.

Features of WHMCS

WHMCS emphasizes on web hosting services offering support to a plethora of … Read the rest

Adwords Marketing

Why Running Facebook Competitions Are Important for Every Business?

The social media giant, Facebook is a colossal giant today. The company has grown by leap and bound in recent years and has developed a set of tools that help marketers address the enormous customer base. A lot many digital marketing agencies have already come up with innovative solutions that improve the company reach to the target audience in unimaginable ways possible. One such element that has grabbed the attention of the marketers in recent past years is Facebook competitions. For businesses, Facebook competitions play quite a crucial role. Here are a few things about why Facebook competitions are a must for every business.

Brand Building Exercise

Startups and companies look for brand building exercises on the platforms. Interactive games and Facebook competitions play a crucial role in achieving the same. Companies can ask the members to share their logo or come up with new taglines to ensure that the … Read the rest

Adwords Marketing

3 ways to get started learning Google Ads

To get better returns on the online advertisement campaigns, learning the Google Adwords is the key. Google Adwords has a significant impact on pay-per-click advertising campaigns. Adwords help companies acquire the top positions on the Google search list through the use of specific keywords.

Learning Google Adwords can prove to be very beneficial. Learning Google Ads can most importantly help in creating enhanced organic traffic and ensuring better sales. There are many different ways of getting a strong grip over the Adwords. But the three best ways to get started with learning Google Ads are:

1. Adwords Courses

Many valuable Adwords courses are available on Google, Udemy, and other sites. The courses can help beginners to get mastery over the topics. With a wide range of topics and lessons offered through the courses, one can gain deeper insights into Google Ads. Starting with a thorough introduction about the Adwords platform, … Read the rest

Content Internet Marketing

What is a content marketing inventory?

It’s a fact – we all want great content and we want to share it on a regular basis, right? Yes, of course, you do. Well, you’re not alone. Every single business out there or anyone who has an online presence wants and needs to create, share and encourage engagement with their digital content.

To do this you’ll need to create a content marketing inventory, as content marketing as we know it has completely changed and has become the very centre of effective marketing strategy. Nowadays it’s simply not enough to create unique, top-quality content and share this content as part of your digital marketing strategy. The continual upgrading of digital content marketing makes it vital for you to ensure that regular great content part of your overall business marketing plan.

It’s highly advisable to complete a digital marketing course so that you’re equipped with the digital content marketing techniques … Read the rest

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