Every restaurant, whether big or small, wants to expand its business. One of the most effective ways of doing that is to use local SEO. By following the right SEO strategies, you promote your business to local customers. With local SEO, you can position your restaurant on the search engines and be within the reach of your potential clients. The question is, how to improve the ranking of your restaurant in the local results?
First things first, you must realize the importance of local SEO for your restaurant. It can maximize the chances of getting discovered by your potential clients. You can also use it as a way for promoting your business or services to your local clients. It can boost the brand equity of your restaurant too. Follow the guide below to improve the ranking of your restaurant:
Optimize your restaurant’s website
It is obvious you will have an online presence. The question is do you think your website and its content is optimized for search engines? It must have relevant titles and H2 tags. Make sure you have included Meta descriptions. Although they don’t improve the ranking but they help your visitors understand what you are offering. There must be a ‘Contact Us’ page on your website and your restaurant’s address must be clearly visible to the visitor.
Create a page on Google My Business
Your restaurant must have a business page that can appear in Google search whenever a user enters your name. Make sure you read the Google guidelines and verify your location. Also, choose the right category for your business.
Add real pictures of your business
Don’t just post pictures of your company’s logo or empty restaurant. You must post high-quality pictures of people eating for optimizing your Google+ profile. Include pictures of your staff and food. This will let people know what kind of restaurant you are running and how crowded it is.
Connect social media accounts with your business page
Your business page should not just include your website but also your Facebook or Instagram profile. This will give you additional exposure. Before buying something from your restaurant, your audience will check your social media accounts to see how you engage with your audience or how you entertain your customers. If they are happy with what they see, they might be interested in eating from your restaurant.
Do the on-page and off-page SEO of your website
A website that has been optimized will bring more traffic. Start with the on-page SEO. Include title Tags, structure your URL, use relevant keywords and content on your website. Then move onto to off page SEO. It includes link building, social bookmarking and social media marketing. Combine both strategies to improve traffic on your website.
Manage your online reputation
Do not forget to manage your reputation online. Check for reviews of your restaurant on sites such as Yelp, Sitejabber etc. Make sure people are spreading positive words of mouth about your business. If not, then improve your services and work on your online reputation management.