Responsive web design is the process of optimizing websites in such a way that they can be accessed across various platforms and devices by internet users. The designers go out of their way to ensure that their software can e accessed by a majority of the users in an easy and efficient way. It’s actually been discovered that more and more people are considering the use of smartphones and other mobile devices to surf the internet rather than use computers. Because of this, any business organization worth its salt has to think about adopting responsive website design if they wish to remain in the market. It is in the best interest of the business owner to properly optimize their website so that it is very responsive to various devices available o the market. Here are some of the advantages of such optimization.
Enhances User Experience
A responsive website design allows users to navigate easily through it. Their overall surfing experience is thus greatly enhanced because they are able to get what they want faster and more efficiently. Search engines normally rank websites based on the time spent there by users.Good usability and ease of access for a website will definitely mean that visitors will browse the site for long.This logically translates to better ranking for your website.
Enhances Social Sharing
Social media marketing has become the pillar of online branding nowadays. It is no wonder that most business owners are going out of their way to encourage its clients to engage on social media platforms. You therefore need to ensure that your website is designed such that users can easily link up and share content on social sites if you want to enjoy this benefit. And this can only be achieved through responsive web design, which will increase positive interaction and brand marketing.
There’s No Need to Reproduce the Same Content
Some businesses have different websites for mobile users as well as those who use desktop computers. This normally includes creating two different website urls and then duplicating content on the two sites. This not only wastes time but resources as well. It can be avoided by creating a responsive website which can work on all devices. And you will stand to benefit from improved site ranking on the various search engines.
Enhanced Speed of Page Loading
Most search engines use the page loading speed to rank websites. Websites with higher loading speed are normally preferred to those that have lower speeds. And the more time a website takes to load its pages, the more frustrating and inconveniencing it will be for the users. Responsive website design will generally improve page loading speed, implying that the rating of your website will be enhanced as well.