The biggest enemy small businesses have is money. After buying supplies and securing permits, the next expense would be for marketing. This means spending for posters, flyers, and online ads. If you do not have enough to cover for at least 3 months of aggressive of promotions, you might run the risk of being swallowed up by other businesses.
But don’t worry, in this article, we will list down low-budget and sure-fire ways you can push your marketing tactics. Let’s see where a couple of bucks can take you.
Create a website and setup social media pages
The first you need to do is to find an Internet domain name registration site and purchase a domain so you can proceed with creating a website. Since everything is done online now, not having a website might spell trouble for you in the future. Not to mention, websitesboost your organic ranking on search engines.
Having said that, you should also start creating social media pages so your audience can follow your updates and news easily. The trick is to allow these two media to complement each other. Do you have new content on your website? Post the link on your social media pages so everyone gets notified. Are you in need of customer suggestions? Collect them from social media and then write about it on your website.
SEO specialists cannot stress this enough. Publishing content will help you boost your ranking and visibility online. It also gives your audience something to share on their pages. Content comes in many forms, such as:
- Blog articles
- Interactive content (like games or choose-your-own-adventure stories)
The list can go on if you can come up with other creative ways to produce content. You have to understand that you cannot just choose a content medium and publish anything you like, there has to be some a helpful takeaway for each. For instance, if you are planning on creating an infographic, it should not have a lot of texts on it. Instead, it should only have nugget-sized information that people can easily digest like percentages in big, bold font and a concise explanation (about one or two sentences) to explain what it is.
If you want lengthy content, you can choose to write a blog post about it. If you are planning on creating videos, make sure these are engaging and is not more than 15 minutes.
Invest in promotional ads
Social media promotions are not as expensive as you might think. For a network like Facebook, what you can do is set the amount of money and time the promotion will run. You can adjust accordingly if you still have a budget allocated for promotional ads. Other than that, it is much cheaper than printing out flyers.
Start promo campaigns
Because you are just starting, the best way to get people’s attention is through discounts or good deals. You don’t have to offer big discounts, just enough so you can make significant sales. You can even send out your first newsletter with a coupon code included in it. And, it turns out, offering discounts will make it less likely for people to compare your products with other brands.
Most online efforts will produce significant results after a minimum of 3 months. In that duration, you will have analysed your consumers’ behaviour and needs and adjust accordingly to it. You don’t need to splurge on your marketing, just be creative with your content and campaigns.