As an expat blogger, you love writing about your adventures throughout the world. Whether you’re based in Paris or Shanghai, you’ve mastered living there as an expat. When you first arrived, all your blog posts were about culture shock, and the cool new foods you were trying, and your foray into dating. You started getting followers over time, especially when you started writing posts like “7 Tips for Women Traveling Alone” and “An Expat’s Guide to Eating in Naples.” Recently, you’ve been thinking of making money from it. After all, if entrepreneurs like Brian Magierski are blogging on platforms like Medium and travel bloggers are making money, why can’t you?
The fact is, you totally can. It’s all about using the right strategies and knowing how to market yourself. Since you’ve already got some followers and popular posts, you’re already ahead of most competitors. So if you want to jump in and turn your expat blog into a business, here’s how.
1 Define your brand and make it fab
Since you’ve started blogging, what you’ve been best at is writing great blog posts. You somehow manage to write posts that are informative but also interesting, funny, and relatable. But if you’re ready to make a business out of it, you need to step up your game. We’re not talking writing; we’re talking looks. Remember that time you stepped into a church/mosque/temple in an ancient city and were totally blown away by its beauty? That’s what needs to happen anytime your readers come across your blog website.
Considering that the average reader spends only 37 seconds reading an article or blog post, drawing their eye to your blog will make all the difference.
The first step is creating a domain name. If you’ve got an address that ends with wordpress.com or something like it, it isn’t going to look professional. Next, you need all the right sections on your site. In addition to your main blog, which is what will pop up first, you need an about page where you talk briefly about your expat journey, and then another section if you’re selling services or ebook guides. Then you need to decide on what you want the aesthetic of your brand to look like, which depends in part on your customer research.
2 Research your readers
If you’ve been blogging a while, you probably know a bit about your readers from their comments on your posts. It’s likely that many of them are considering moving to the country where you live, or they’ve just arrived and are looking for some expert advice. But you need to know more than that. In 2016, 47 percent of buyers viewed three to five pieces of content before engaging with a site’s sales rep, and you’re only going to to get someone to read that many blog posts if they believe your posts truly speak to them. So that means researching your readers in depth, and knowing things like their average age, salary, marital status, and more.
It’s all about creating the perfect buyer persona. Luckily, there are great guides out there to help you. Check out Buffer Social’s complete guide to learn more.
3 Master your SEO
Once you understand your readers’ needs and wants, you’ll know what you need for search engine optimization (SEO). Most importantly, you’ll know what keywords to include in your blog posts titles and content. But there’s more to SEO than just keywords. According to Infographic Design Team, you need to write high-quality content (which we know you’ve already mastered), switch your website to HTTPS protocol, focus on improving site speed, make your site mobile friendly, and build quality links.
Making your site mobile-friendly is especially important. Did you know that US consumers are now spending five hours a day on their phones? So this is one of the most important design elements to consider to put yourself ahead of competitors. To learn more about mobile-friendly site design, take a look at SEOPressor’s tips.
4 Choose what you want to sell
Finally, you need to decide how you want to make money. As a blogger, it’s easy already, because you can use affiliate links and sell ad space if you want, making a passive income anytime a reader buys a product. But you have other options. For example, you can offer consulting services the way a lawyer like Aaron Kelly might; except in your case, you’d be giving advice for how to write a rental contract in a foreign language. Other options include writing ebooks about your experience as an expat.
66 percent of marketers used blogs in their social media content back in 2017, which means that this is a surefire way to make some money.
So what are you waiting for? Get started now and turn your expat blog into a business!
How did you get started blogging?