So you have started a new business. Are you done with all the background checks? Do you know what it takes to stand out from the lot?
Each day, hundreds of business start-ups initiate their operations somewhere in the world. The numbers get even tougher when talking about e-commerce business start-ups. So, how do you plan to make an impact in such a cut-throat competition?
Brand recognition is one of the first tasks that you need to accomplish if you were to make any significant progress in today’s business industry. You need to attract customers with some crazy and intense marketing strategy to be able to make an impact in the industry.
So, how have you planned to market your brand?
Brand marketing is all about an intense marketing strategy that starts with logo design. Most of the time, start-ups take this crucial aspect for granted, often relying on a graphic design as simple as simply putting the company name inside a circle and consider it done.
Well, think again!
Logo design is much more than randomly putting your brand name inside some geometrical shape. Creating a visual identity of your brand need utmost commitment, thought-process, and a mind-wobbling idea to be able to grab instant brand recognition.
Look around in your surrounding and brace the fact that we live in a world that’s full of visual interpretations of products and services. Logo designs form the basis of many leading international businesses. A well-designed and thoughtfully crafted logo have such a massive impact on customers’ mind that even a toddler who doesn’t even know how to tie his shoes properly can recognize famous brands (the world famous half-eaten apple, iPhone is a good example of power and impact of a powerful logo).
So, do you think your brand logo has what it takes to stand-out among the lot? Continue to read-on as we have a look at some crucial aspects to consider for your new business logo.
1. Be Unique and witty
Your logo will be your distinctive feature amongst industry competitors. You got to use all your wit and intelligence to come out with the best logo design – an aspect that many businesses tend to overlook. Fuse the most intimidating figures, geometry or symbols with the best available graphic design services to bring up a unique pictorial representation of your product or service.
Smart and intelligent businesses rely on their logo to beat competitors without even getting into any core business operations. Look out for aspirations in your surroundings, for it is in nature that you’ll find the most amazing themes and patterns. Check out the local interests, else go with something that hasn’t been thrown in the market yet. For instance, if you are looking for logo design Auckland, NZ based business, fuse the local identity Kiwi with something relevant to business. This will help you connect your target market in the home country as well as market products or services intelligently.
2. Understand your target audience
Logo design isn’t just an image to carry your name, rather it is a pictorial representation of your business and you need to target it to the right audience. It is important to relate logo design with the target audience, else get ready for a disastrous failure.
Also, fill some meaning to the logo, rather simply relying on images or graphic design. Amazon is a great example of how you can create the most meaningful logo with almost zero graphics. It is a brilliant logo design because it carries the complete picture of its business operations.
3. Colour science
Ok, even with the most amazing graphic design and a deep meaningful representation of your business, a logo without compliance with the color theme can be a total disaster. Most businesses don’t take into account the importance of using the right color theme in their logos, a habit that utterly demolishes their efforts for a well-crafted logo.
Here are some color themes and psychology they represent;
• Red: Hot, sexy, passionate and bold
• Yellow: compassionate, reliable, innovative
• Black: powerful, trustworthy, and bold
• Pink: feminist, fun, pluralism
• White: pure, integrity, clarity
• Purple: Wise, conscious, intelligent
Your logo design should be able to synchronize your entire business operations into a graphical representation. For me, the perfect logo design is all about thinking crazy, intelligently and thinking out of the box. It takes a lot to come up with a logo that truly represents your business model and stand-out tall in a cut-throat competition.