Whether you are a blogger or a start-up owner, all that you know about ranking high on Google can be summarised into three things: relevant content, impressive mobile experience, and high quality backlinks. Each of these constitute a common online behaviour. For instance, a number of people transact through tablet or smartphone rather than desktop nowadays, so it is important that your website is mobile adaptive.
All of these contribute to what we call ‘domain authority’, or your website’s search engine score.
Defining domain authority
Moz, one of the leading digital marketing companies, known for its tools and tried and tested strategies coined the term. Domain authority pertains to a website’s ability to rank on search engines. The higher score, the stronger your domain authority is, and it usually depends on the following:
- Content – high quality and relevant content that can provide users with reliable information on various topics like products, industry expertise, services, and so on.
- On-page optimisation – includes the website’s metadata, keyword density and use, and the website’s layout
- Backlinks – trusted links that redirect users from another webmaster’s website to yours
- Domain name – plays a huge part on your brand and online identity
Strengthening domain authority
Now that you know what search engines evaluate to see if you are a trusted website, here are ways in which you can build up your domain authority.
Domain name is at par with online identity
This just means that your domain name is fully related and relevant to your branding. Yes, you may still have to think about how you can make your domain unique so it can stand out from thousands of domains already live on the web. However, the challenge is to make it easy to remember and show how it is related to your branding.
Of course, the easiest way to do this is by using your company name as the domain. This is good, but keep in mind that if your company is hard to understand or remember, your domain name would be too.
Fully optimise your website
You can optimise your website by continuously doing and monitoring the following:
Relevant content – This includes all the articles published on your blog and the use of keywords across all the pages. These must be relevant to your target market, which means making sure you are using the tone and voice that appeals to them more. Content also includes how you funnel from visiting up to the purchasing step. It must follow a simple and logical flow so that your customers will not abandon cart.
High speed – Image size, special effects, and graphics are the usual contributors of slow loading. You must adjust these so that your website speed does not suffer because of design.
Internal linking – Make sure to link old articles into new ones, especially your evergreen content so that it can still be crawled by search engines and pegged as relevant.
Choosing the right web hosting
Web hosting affects your website’s overall speed and performance. Depending on what you will need, here are some of the options that may be fit for you:
- Shared web hosting – Multiple users share a hardware system which divides the disk space for each one. But if a website is overusing the hardware system, all the other websites hosted may suffer.
- Dedicated server – A website owner will have their system, but it is the more expensive option between all three web hosting.
- Windows VPS hosting – has all the best qualities of shared hosting and dedicated server at a relatively affordable price. The hardware system is divided into virtual machines which will have its own data center rack space, RAM, and processor power. So while you are sharing with other users, the system acts as if it is a dedicated server.
Remember all of these tips, as well as the other factors that can strengthen your online identity like mobile adaptability and shareable content. Combining these will ensure that you will remain on the coveted first page of Google.