An effective business website is one that is capable of converting the traffic it receives into leads and sales. You can invest a great deal of time and resources in creating the best-looking website possible, but even that won’t be enough to get people to take the desired step after landing on your site.
If you want a business website that effectively generates leads and sales, then you have to put more effort into designing a button you want people to click on whether to buy something, download or sign up to your newsletter. We call such buttons the “call-to-action” button or CTA and designing it is one thing, getting your audience to click on it is an entirely different matter.
In this article, we aim to provide a good understanding of what makes CTAs so important and what you need to know about creating one that generates a good … Read the rest