The business of selling products and marketing those products to customers is a more primal art than you may think. Our stores are littered with catchy slogans and well-thought-out sayings, but at the end of the day writing does little to sway the consumer’s mind.
Social experiments have tracked the eye movements of customers while they shop, to reveal that customers buy on instinct. They see what the product looks like and don’t bother to read what it says.
Knowing that customers only look at your product and ignore the words, you need a look that sets you apart from the crowd. Look to color and to shape.
Strong, angular shapes will make your product stand out and create visual separation from the endless row of similar products, already populating the aisle. Your shape is a consideration both for the design elements on the package and the … Read the rest