SEO is a notoriously tedious subject. Many are unsure of how it works, what’s involved and how to judge if your chosen provider is doing a good job or not.
Fortunately, hidden amongst the endless KPI’s, there is one that will really help you understand if you’re getting what you pay for with SEO.
Which KPI’s are worth bothering with?
There are loads of KPI’s that you could monitor to judge if SEO is ‘successful’ or not, for example:
Keyword Rankings: You can monitor the rank of individual keywords and where they rank on your chosen search engine. If the keyword is moving up, your SEO is going in the right direction.
I suggest having a batch of keywords that are important to you and taking an average rank, track this over a … Read the rest