Tips On Making Your WordPress Site More Secure

If you are a serious blogger or website owner, then getting your website hacked means losing years of hard work.  Although WordPress software is secure, but the hackers try thousand number of ways to exploit a popular website. So, it is better to keep an eye on the WordPress security to protect your site. Here are top tips to make your WordPress site more secure:

Up-to-date Regularly: Keeping your WordPress up-to-date is simple but plays a key role in site security. It is best to click on the ‘update available’ banner whenever you log-in to the website dashboard. Take back-up before installation. It is important to update your website regularly as out of date website is vulnerable to malware and security attacks.

In addition, you should update plugins and themes regularly. Each plugin and theme you use is used as a backdoor by the hackers to break-in into your … Read the rest

3 reasons Google Analytics is important to have

Google Analytics is a popular digital analytics software as we all know. It offers you an in-depth analysis about the visitors on your website. The insights you get will help you shape the success strategy of your business.

As you use Google Analytics right, you will get details on what people do when they visit your site, how long they stay and what pages do they visit. If you haven’t started using Google Analytics, here are 3 most genuine reasons why you should try it:

  1. See how people find your website

There is an ‘Acquisition’ section on Google Analytics that offers you extensive information on how a visitor finds your website. It lets you track how people land on your site after clicking on a link via search results. You can also find out how many people come from the links shared on your social media, other websites, paid ads … Read the rest

How to gauge if your SEO is working or not

SEO is a notoriously tedious subject. Many are unsure of how it works, what’s involved and how to judge if your chosen provider is doing a good job or not.

Fortunately, hidden amongst the endless KPI’s, there is one that will really help you understand if you’re getting what you pay for with SEO.

Which KPI’s are worth bothering with?

There are loads of KPI’s that you could monitor to judge if SEO is ‘successful’ or not, for example:

Keyword Rankings: You can monitor the rank of individual keywords and where they rank on your chosen search engine. If the keyword is moving up, your SEO is going in the right direction.

You can track these through software like Moz.com or semrush.com – both have free and paid versions.

I suggest having a batch of keywords that are important to you and taking an average rank, track this over a … Read the rest