Web Design: Tips to Success

These are the 10 things which I think are most important to observe when creating a web site. They are in no particular order of importance:

Popup Window? I’m Leaving!

One of the worst things I have seen on websites, both personal and semiprofessional ones is popup windows! Even on big sites like www.123webmaster.com you get a popup window when you visit. Personally I will usually leave a site with a popup window. They are extremely annoying. If your free web host gives you the option of a banner in a popup window or one at the top of the page choose the one on the page. Even if it makes designing it a bit more difficult and you can’t have as many adverts, so many people hate them it is not worth it. Don’t use them for ‘Top 25 Sites’ either. They are even more annoying than adverts. If … Read the rest

10 Things I Find Important in Web Design

These are the 10 things which I think are most important to observe when creating a web site. They are in no particular order of importance:

I Don’t Like Your Java Clock

Don’t bother putting ‘Eye Candy’ on your site like java clocks and menus with sounds. You might think it makes you look clever, but it doesn’t (unless you wrote the software yourself of course)! Anyone can copy and paste an applet from another website and they usually don’t really improve your site. Some browsers don’t support them either so it really isn’t worth it. Read more about deciding between Technology and Compatibility

Red On Blue Isn’t Good

Not only red text on a blue background but any color (except white) on a black background, light text on white backgrounds and dark text on dark backgrounds don’t work! Especially if you have a lot of text, it is very … Read the rest

Which is More Important – Website Experience or Brand?

As most internet developers already know, there are many different elements involved in building an attractive, user-friendly website that can be used to attract consumers and build recognition of a company’s brand. When it comes to optimization and user experience, functioning and usage of the one will certain affect the other every day of the week. So it would be rather difficult to pinpoint any single most important component of any company’s’ online presence.

Yet it is often heard and read about throughout the business world that brand ownership is more important than website experience. Well, that thought couldn’t be further from the truth! Ask the people who use a company’s website and they would strongly advise that a good user experience is much more beneficial to John Q. Consumer – and ironically such an action will certainly positively impact brand awareness as well.

Brand Ownership

In the online business … Read the rest

5 Biggest Benefits of Hiring an SEO Company

Generally, due to lack of awareness, people hesitate in hiring an SEO specialist. People often think why their business is not improving despite of heavy investment. Should they invest more? Sadly, the answer to that question is, quite literally, “yes.” Yes, you need to invest more, if you are looking for bigger turnovers in the future.

Perhaps, you have heard of the old saying: “as you sow, so shall you reap,” So invest keeping that in mind. But of course, don’t give up money in random things thoughtlessly. Think it over, and that is why we are here to help you as to why should you think to hire an SEO specialist in Sydney if you need your Sydney business to be a huge success.

  1. By now you must have had an official website for your business. If you don’t, then get one. In this world of internet marketing, what
Read the rest

Email marketing resource for prospects

As there is tremendous evolution in terms of technology, there aremany advancements for the field of advertisement and marketing as well. Today businesses are not bound by limitations which were there in traditional marketing strategies and techniques. It is said that the new ones have heavily replaced old strategies.

Among these, email marketing is one of the main ways through which online marketing is achieved. Email marketing has used the internet and all the possible to resources for the promotion and growing business. In online marketing, social media marketing and email marketing are the main types. Among these two, email marketing is a cost-effective option. Online marketing, email marketing resources, and social marketing have been made it possible to be available wherever and whenever customers need the business. So, today it is not like earlier when you were popping up somewhere when needed.

Email marketingfor promotion

Through best email marketing … Read the rest

The Importance of A Website and SEO to Your Business

Businesses are value chains where inputs are converted into outputs to generate returns for the owners and value for the customers. Much like in other investments where returns are calculable, SEO and website investments also have a return on investment (ROI). However, many business leaders find it very difficult to see the tangible value SEO and websites bring to a business. They seem to be more of inputs without relatable output.

In the 21st century, a business that wants to grow its top and bottom lines cannot ignore the potency of web design and SEO. The following are some of the low-hanging benefits you can easily reap by investing in an SEO compliant website.

Visitor Attraction and Retention

Website traffic is the cornerstone of every successful business. Search engine optimization helps you to rank in top pages in search engines which means visibility to your potential customers. The website on the … Read the rest

Are You Making Common SEO Mistakes?

When a business starts to take search engine optimization into consideration, their marketing team learns just how complex and intricate these strategies really are. Many businesses end up investing thousands of dollars and dedicate a substantial amount of resources to boost their search engine rankings, however in some cases these businesses do not notice any tangible results.

SEO strategies are extremely diverse in nature and implementing these strategies requires a high degree of understanding regarding search engine ranking metrics. Every year Google, announces new algorithms which will be used to determine the rank of a website. If your website lacks in anyway then there is high chance that Google will rank your website low on the search engine result page.

Ranking high on search engine platforms have become a prerequisite in this digital era, every consumer will first run a quick check on the Internet before making the actual purchase. … Read the rest

Five Profound Benefits Of Starting A Podcast For Your Brand

A couple of years ago setting up a podcast for a business was considered to be a frivolous luxury which only power house companies invested in however, everything has changed in the business landscape all around the world. Now businesses have to constantly engage their clients or risk losing them to a competitor, engagement has become a prerequisite for success in this digital era.

According to a report, podcast subscriptions on ITunes surpassed 1 billion last year, this clearly exonerates the fact that podcasts have become a powerful digital marketing tool which every business should take advantage of. Contrary to popular belief setting up a podcast does not require heavy capital or substantial resources, so a business with financial constraints can also invest in this digital channel or can contact a Podcast Production Company for further assistance.

Furthermore, most companies use a combination of many different digital marketing channels … Read the rest